When we started working with Andrea, as a US based company, we were concerned about the prospects of working with someone from outside of our target market for something so critical to our business objectives. Language can be very local and we’ve had issues in the past with outside vendors. We also generally like to meet with the individuals we work with before kicking off a project but given the distance that wasn’t possible.
On the contrary, Andrea was incredibly accessible and communicative – you’d never know we were operating in different time zones or had never met before He took the time to understand our needs and concerns and craft content to fit our market. We even wound up meeting at an International food-technology conference that both of us happened to be attending. It is clear that he’s invested in this world and that comes through in every interaction.
The most difficult thing is often knowing what questions to ask, because the best answers come from good questioning. Andrea asked the key questions we needed to put together engaging press releases that could generate inbound press coverage and improve our positioning on the web. We definitely saw increased press response following our work with Andrea.
Any time someone is asking you detailed questions about your business, it forces you to think deeply about what you’re building and how to best convey this to others. Our conversations with Andrea always added internal value beyond just the tangible press releases, and we’re very glad to have gone through the process with him.
I would definitely recommend working with Andrea for any company in the food tech space looking to improve their PR or content strategy. He is a great person to work with and you always feel like you’re his priority, regardless of how big or small the project might be.
We’ll definitely be working with Andrea again in the future and we encourage other start-ups to do so as well.
Chris Flynn-Rozanski. Plasma Nutrition’s Co-founder (see sample in portfolio)
Andrea’s grasp of the technical language involved in the food technology industry has been a real asset to our content generation team.
A good portion of our services require supporting engaging, promotional and educational articles that retain technical concepts. Andrea has delivered in this regard every time. Having a writer on call that both understands the nature of the product and the associated industry, as well as being able to communicate the intended message in a clear understandable way makes the whole process more manageable on our side.
Andrea has proved to be extremely reliable, professional in his approach and an exceptional researcher. I would thoroughly recommend his writing services, particularly if you require content aimed at the food technology industry, you’d be hard-pressed to find a better, more knowledgeable writer.
Jonathan Henchman. Marketing Designer at K International (see sample in portfolio)
At the beginning I wasn’t sure how well Andrea would know the ingredient market. The business we are in is quite complex and, to be honest, it’s not easy to find someone who’s an expert in this area.
On the contrary, Andrea showed a good understanding of the brief and delivered well-written articles with supporting figures and trends, and was able to inject the type of light humour we were looking for for our audience. Additionally, he turned out to be approachable, easy to work with and reactive with follow-ups.
I would definitely recommend him for any other B2B writing in our sector.
Nathalie Michaud Luzecki. Marketing Manager at Purextract (see sample in portfolio)
What we appreciated the most working with Andrea were his timeliness and quality of work. The industry we’re in is incredibly complex and it’s difficult for outsiders to grasp concepts and immerse themselves quickly. Andrea really changed that dynamic.
We engaged with him for a pretty massive project and were held back on our end for a number of reasons. Andrea jumped right in and wrote commandingly as if he had been in the space for years. He was able to make up for the time delays and provide work to us that required very limited revisions. The final project was pretty incredible.
It was a pleasure working with him. His passion for the industry was clear from the get go and it carried through in the quality of his work. I would absolutely recommend his services to anyone.
Allison Kopf, Agrilyst founder & CEO (see sample in portfolio)
We have been delighted with the standard of Andrea’s work this year. He’s super reliable and diligent, always meets the brief and hit deadlines – and he writes really well. Couldn’t ask for more! It’s great we’ve got such a safe pair of hands for the Foodservice Consultant and Aliworld magazines.
Michael Jones, Editorial Director of Foodservice Consultant magazine (see sample in portfolio)