Food ingredients

Type of assignment: newsletter editing

Client: Nexira

The brief: the client is a producer of acacia gum emulsifiers with a long-standing presence in the market. The project required the copyediting of their monthly newsletter. For each issue, I would receive a semi-final draft with additional resources, and then deliver the edited final version.

Type of assignment: press release writing and distribution

Client: Plasma Nutrition

The brief: Plasma Nutrition is a tech start-up that developed a breakthrough processing technology that makes whey protein more bioavailable to the human body. In their early growth stages they needed a series of press releases to promote several initiatives and milestones.

The project was delivered as a package that included:

• Writing the press release
• Distributing it through different PR online services
• Direct outreach to a shortlist of targeted industry publications

Andrea was incredibly accessible and communicative – you’d never know we were operating in different time zones. He took the time to understand our needs and concerns and craft content to fit our market.

He asked the key questions we needed to put together engaging press releases that could generate inbound press coverage and improve our positioning on the web. We definitely saw increased press response following our work with him.

I would definitely recommend him to any company in the food tech space looking to improve their PR or content strategy. He is a great person to work with and you always feel like you’re his priority, regardless of how big or small the project might be.

Chris Flynn-Rozanski

Co-founder, Plasma Nutrition