B2B marketing content
The main reason why a marketing manager hires a freelance writer is to free up resources and make their life easier.
If that’s you, I can help.
In the past seven years, I have worked with dozens of B2B companies of all sizes, from one-person operations to multinational groups, bringing a genuine passion for the complexity of the food & hospitality industry and the skills to translate it into clear and effective marketing content.
Below you will find a selection of samples divided by area.
Food & hospitality tech
Out with Legacy, in with the Cloud: The Future of Point of Sale (white paper)
How to Use Restaurant Overbooking to Your Own Advantage (blog post)
Where Everybody Knows Their Name: Making Guests Come Back Using Data (blog post)
How small independent restaurants can use data to grow their business (ebook)
Let’s end the confusion on what “restaurant management software” really means (article)
Why Payments Are Key to Delivering Luxury Hospitality Experiences (promo page)
Saving time and money with one centralized solution (case study)
ThermoDrive Reduces Cleaning Labor by 75%, Cleaning Time by 50% for Snack Producer (Case Study)
Digitization in the food and beverage industry: promising or challenging? (report)
State of indoor farming (report)
Minebea Intec stepped in when China changed its policy on charging for heating consumption (case study)
Soil moisture sensors: are you using the right one? (article)
Food safety and life sciences
4 Things You Might Not Know About Allergen Testing in Foods
The Key To Successful Foreign Object Prevention
The Challenges of Mycotoxin Detection in Foods
Is It Safe to Use X-Ray to Inspect Food? (white paper)
How to Quickly Solve Unexpected Food Safety Issues for New Products
3 Reasons why food quality and safety can be compromised by packaging materials
Involved in a Food Safety Dispute? Time to Call an Expert Witness
Why Routine Industrial Microbiology Labs Should Be Embracing Automation
Prepared Plates in Controlled Environments: How and Why Change Your Media Supplier
The Advantages of Flow Cytometry for Counting Bacteria in Probiotics
Paperless Manufacturing, bridging the gap to support a virtual workforce
Articles on food regulations, sustainability, and trends
Current Trends in Italy’s Food Retail Market
The import & export of food between China and the EU
New EU Official Controls Regulation – Implications For Authorities And Businesses
How to Create an FDA-Compliant Nutrition Facts Label
Effects of Brexit on Food Labelling
The Reasons Behind the EU’s New Import Rules for Dairy
Lab grown meat: how it is made and what are the pros and cons
Ingredients
Why the BELFRIT Project Is a Step Forward for the European Food Supplements Industry (article)
Natural solutions for men’s health (newsletter)
Tech Start-up Makes Random Food Sampling a Thing of the Past (press release)
Andrea was incredibly accessible and communicative – you’d never know we were operating in different time zones. He took the time to understand our needs and concerns and craft content to fit our market.
He asked the key questions we needed to put together engaging press releases that could generate inbound press coverage and improve our positioning on the web. We definitely saw increased press response following our work with him.
I would definitely recommend him to any company in the food tech space looking to improve their PR or content strategy. He is a great person to work with and you always feel like you’re his priority, regardless of how big or small the project might be.
We engaged with Andrea for a pretty massive project and were held back on our end for a number of reasons. Andrea jumped right in and wrote commandingly as if he had been in the space for years. He was able to make up for the time delays and provide work to us that required very limited revisions. The final project was pretty incredible.
It was a pleasure working with him. His passion for the industry was clear from the get go and it carried through in the quality of his work. I would absolutely recommend his services to anyone.
It was always a pleasure having Andrea as a contributing editor for rapidmicrobiology.com and newprotein.net. He’s very professional and produces some great content. I’m looking forward to working with him again in the future.
Andrea’s grasp of the technical language involved in the food technology industry has been a real asset to our content generation team. Having a writer on call that both understands the nature of the product and the associated industry, and communicates the intended message in a clear and understandable way makes the whole process more manageable on our side.
Andrea has proved to be extremely reliable, professional in his approach and an exceptional researcher. I would thoroughly recommend his writing services, particularly if you require content aimed at the food technology industry. You’d be hard-pressed to find a better, more knowledgeable writer.