Are you the obvious choice for potential B2B buyers?
Right now your potential buyers are comparing you to competitors and forming opinions.
By the time they contact sales, they already have a shortlist of vendors.
Is your content helping you get on that list?
This may sound familiar
- You scramble to come up with content topics, unsure whether they resonate with your buyers.
- You struggle to engage your SMEs in your content program.
- You’ve got AI tools, but they’re either underused or not really helping you as they should.
- Content goes out after a quick proofread, but nobody’s checked whether it’s making the right case to the right buyer.
The result is content that fills your calendar but doesn’t influence buyers. And the nagging sense that all your effort never quite lands.
There’s a better way to work. It starts with finding out where things break down.
How I help you fix your content
Free assessment
A 45-minute call where we walk through your content program. I ask targeted questions, follow the threads that matter, and record the conversation. A couple of days later, you get a short written report: what I found and where I’d focus first, ranked by impact.
All of it free, no commitment — and the report is yours to keep and act on, whether we end up working together or not.
Depending on the result of the assessment, the fix is usually one — or a mix — of these:
Buyer insight report
If content lacks direction it’s often because you don’t really know who you’re producing it for. There’s plenty of knowledge internally, but it’s incomplete and filled with guesses.
Buyer research fills those gaps. I interview 5–7 of your buyers about how they make decisions, what answers they need, and what made them trust you over competitors. Then I combine that with your internal knowledge and produce a report that maps out the insights and content themes to prioritise.
As an add-on, I turn those themes into a list of specific topics — a content calendar you can brief and produce from straight away.
Find more about it here.
B2B writing
Sometimes the gap is simpler: your team is stretched, and the pieces that matter most aren’t getting the depth they need. That’s where my 10+ years of experience as a B2B writer come in.
I have particular experience in sectors where clarity and credibility aren’t optional (food, hospitality, quality assurance), writing white papers, case studies, and product-led content built around how real buyers evaluate solutions.
Check my portfolio here.
Editorial review
Before content ships, it usually gets a check for grammar and typos, but nobody asks whether it’s making the right business case to the right buyer or if the voice and style align with your brand.
I review your content and flag where it drifts off-message, off-brand, or off-target — with notes your team can act on directly.
As an add-on, I can define a tone and style guide — a written reference for how your content should read, so it stays close to your voice and clear of AI slop.
Workflow optimization
Your content program is strong, but the processes around it are inefficient. Typical signs: briefs the writer has to rework from scratch, SMEs whose knowledge never leaves their heads, AI tools that seem to slow you down rather than speed you up.
I map one content process end to end and rebuild it, giving you clearer briefs, a repeatable way to work with your experts, and AI slotted in where it actually helps — so your team produces good content faster.
Why work with me?
- I’ve spent 10+ years writing high-stakes B2B content in technical, regulated industries — food, hospitality, quality assurance — where getting the facts right and the tone credible isn’t optional.
- I find out what your buyers actually need through real research and build content around it.
- I’m good at building rapport with SMEs and getting their knowledge onto the page, then setting up a process so it keeps happening.
- I do both the strategy and the writing, so you get a whole solution.
- I build processes and workflows your team can own.
- I use AI where it genuinely speeds the work up, and keep human judgment where it counts.
Most content problems aren’t about effort or talent. They come from guessing at what buyers want, and from a process that leaks time and quality along the way. Fix those two, and good content follows. That’s what I’m here to help you do.
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